Home staging is a technique which consists of preparing a property to facilitate and speed up its marketing in the real estate marketplace.
Its goal is to obtain a positive change in the property so as to make a home as appealing as possible to the highest number of potential buyers and tenants, thus expanding the possibilities of selling or renting it in the short-term which results in a higher profit for owners.
Apartment in La Trinidad, Golden Mile
Home Staging started and grew in the 1970’s in the USA. Today half of American properties go through home staging before they are put on the market.
This practice was spread across the British real estate marketplace at the beginning of the 1990’s and then across the Scandinavian, French, Belgium, Dutch, and German ones in 2000.
Nowadays it is becoming rather strong in Spain after seeing the good results in the real estate markets of other countries.
Apartment 2 Bedroom and 176 m2 in Mirador del Paraíso
Home Staging seeks to optimize the state of properties according to a series of essential criteria:
- Optimization lighting in the different rooms and areas.
- Modernizing the atmosphere and decoration.
- Depersonalization and neutrality of rooms and areas
- Solving overload problems.
- Furnish and decorate empty spaces.
Applying Home Staging techniques to a property for sale results in:
- More appealing photos.
- Important increase in the number of viewings of the property.
- Improvement of potential buyers’ first impression.
- Increase of the selling price.
- Reduction of the marketing period of time.
Apartment in La Trinidad, Golden Mile
According to the Spanish Association of Home Staging, over 50% of the properties which underwent home staging increased their selling price up to 25%.
At Magna Estates we are very concerned and committed to Home Staging and that’s why we recommend all our clients to implement HS techniques so as to facilitate and speed up the sale of their properties.
We have a close collaboration agreement with the company Home Staging Costa del Sol, managed by decoration professionals, fully guaranteed as they have carried out many projects to the full satisfaction of property owners.
Should you need further information about Magna Estates Home Staging service, please contact us. First consultation free.
